@article{art5356,
  title = {Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention},
  doi = {10.18535/ijsrm/v12i05.em20},
  url = {https://www.ijsrm.net/index.php/ijecs/article/view/5356}
}