Concept of Corporate Branding: Challenges and Comparison with Product Branding. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 10, n. 04, p. 3230–3242, 2022. DOI: 10.18535/ijsrm/v10i4.em2. Disponível em: https://www.ijsrm.net/index.php/ijsrm/article/view/3854. Acesso em: 29 apr. 2025.