AI-Powered Predictive Customer Lifetime Value: Maximizing Long-Term Profits. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 12, n. 09, p. 7339–7354, 2024. DOI: 10.18535/ijsrm/v12i09.em02. Disponível em: https://www.ijsrm.net/index.php/ijsrm/article/view/5672. Acesso em: 15 jun. 2025.