Conational Drivers, Mainly Advertisement Influencing Brand Preference of Consumer Durable Goods: An Experimental Analysis in North India. International Journal of Scientific Research and Management (IJSRM), [S. l.], v. 1, n. 4, 2013. Disponível em: https://www.ijsrm.net/index.php/ijsrm/article/view/34. Acesso em: 28 apr. 2025.