Abstract
The key to greater promotional impact for retailers and manufacturers today is knowledge and insight. In
order to maximize promotional effectiveness, organizations need to know what categories and what brands
are being promoted, by whom, at what price points and how often they are changing. Since online Web site
promotions will only continue to grow; successful businesses need to be strategic and informed in their
approach.To help retailers and manufacturers successfully implement strategically aligned online and offline
promotions. So, this study focuses on e-promotional strategies needed for effective e-marketing
Keywords
e-marketinge-promotional strategiesonline promotional components