ISSN (Online): 2321-3418
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Economics and Management
Open Access

Role of the cooperation of tourist actors in cluster form in the attractiveness of territories: A qualitative study of Tangier city

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DOI: 10.18535/ijsrm/v7i4.em04· Pages: 1108-1117· Vol. 7, No. 04, (2019)· Published: April 21, 2019
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Abstract

In this paper we seek to study the nature of the relationship between tourism cooperation in the form of a cluster and the tourist attractiveness of their territories through, first, the presentation of a literature review that deals with the different facets of this issue and, secondly, through a qualitative exploratory study of tourism actors in the city of Tangier in order to assess the actors’ perception on the role that cluster-based networking could play in the development of the tourist attractiveness of Tangier city.

Keywords

clustertourismcooperationactorsterritoryattractiveness
Author details
Younes OUBAIH
Marketing, Logistics and Management Laboratory, National School of Commerce and Management ENCG, Tangier, Morocco.
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Brahim BENBBA
Marketing, Logistics and Management Laboratory, National School of Commerce and Management ENCG, Tangier, Morocco.
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