ISSN (Online): 2321-3418
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Economics and Management
Open Access

IKEA and Wal-Mart: Comparison of Transferable Factory Specific Advantages (FSAs) in Internationalization

DOI: 10.18535/ijsrm/v9i04.em02· Pages: 2157-2161· Vol. 9, No. 04, (2021)· Published: April 18, 2021
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Abstract

This study investigates the cases of two mega size retailers, IKEA and Wal-Mart and their internationalization approaches. Whereas IKEA is a Sweden based company that started in 1934 and expanded to 52 countries by 2021 with 378 stores, Wal-Mart is US based company started in 1962 and expanded throughout 26 countries by 2021 with 11,443 stores.

References

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Author details
Hussein Salloum
Dynergy Technologies
✉ Corresponding Author
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