CSR: An Analysis with Respect to Companies and Beneficiary Perspective

Mrs. Someshwari; Dr. Laxmana P.

doi:10.18535/ijsrm/v10i3.em4

Abstract

Despite a plethora of studies on the link between corporate social responsibility and financial performance, the literature remains inconclusive. In this study, the relationship between corporate social responsibility and financial performance is examined in the context of India. The Study is focus on 9 Steel and Cement Industries and 435 Beneficiaries of Kalayaan Karnataka Region of Karnataka State, India. The findings of this study provide valuable insight for management in terms of integrating CSR with the organization's strategic goal and renovating their corporate philosophy from a profit-driven to a socially responsible approach.

Keywords

CSRCement IndustriesSteel IndustriesNET Profit

References

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YADAV, S. L.; VISHWANATH, B.; PATNAIK, D. Do health care companies of India fulfil government’s new orientation towards CSR activities: A special consideration towards maternal health. Journal of Health Research, v. 34, n. 1, p. 31–41, 14 jan. 2020.Google Scholar ↗
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[refR-1] Giannakakos, G. Corporate governance and financial characteristic effects on the extent of corporate social responsibility disclosure. Social Responsibility Journal, v. 10, n. 4, p. 569–590, 30 set. 2014.Google Scholar ↗

[refR-2] JAIN, P.; DATTA, S. K.; ROY, A. Awareness and attitude towards corporate social responsibility: A study of MBA students in Rajasthan. International Journal of Law and Management, v. 56, n. 3, p. 231–246, 2014.Google Scholar ↗

[refR-3] JAHDI, K. Cause-related marketing (CaRM) and corporate social responsibility (CSR). Social Responsibility Journal, v. 10, n. 4, p. 674–684, 30 set. 2014.Google Scholar ↗

[refR-4] FERUS-COMELO, A. CSR as corporate self-reporting in India’s tourism industry. Social Responsibility Journal, v. 10, n. 1, p. 53–67, 2014.Google Scholar ↗

[refR-5] HADFIELD-HILL, S. CSR in India: Reflections from the banking sector. Social Responsibility Journal, v. 10, n. 1, p. 21–37, 2014.Google Scholar ↗

[refR-6] SHARMA, A.; JAIN, A. CORPORATE SOCIAL RESPONSIBILITY IN CEMENT INDUSTRY: (A STUDY WITH SPECIAL REFERENCE TO SELECTED UNITS IN RAJASTHAN)Inspira-Journal of Modern Management & Entrepreneurship (JMME). [s.l: s.n.].Google Scholar ↗

[refR-7] ARLI, D.; TJIPTONO, F. Does corporate social responsibility matter to consumers in indonesia? Social Responsibility Journal, v. 10, n. 3, p. 537–549, 29 jul. 2014.Google Scholar ↗

[refR-8] FATMA, M.; RAHMAN, Z.; KHAN, I. Building company reputation and brand equity through CSR: the mediating role of trust. International Journal of Bank Marketing, v. 33, n. 6, p. 840–856, 7 set. 2015.Google Scholar ↗

[refR-9] MUTTAKIN, M. B.; SUBRAMANIAM, N. Firm ownership and board characteristics: Do they matter for corporate social responsibility disclosure of Indian Companies? Sustainability Accounting, Management and Policy Journal, v. 6, n. 2, p. 138–165, 5 maio 2015.Google Scholar ↗

[refR-10] RAIMI, L.; AKHUEMONKHAN, I.; OGUNJIRIN, O. D. Corporate Social Responsibility and Entrepreneurship (CSRE): Antidotes to poverty, insecurity and underdevelopment in Nigeria. Social Responsibility Journal, v. 11, n. 1, p. 56–81, 2 mar. 2015.Google Scholar ↗

[refR-11] JAVAID LONE, E.; ALI, A.; KHAN, I. Corporate governance and corporate social responsibility disclosure: evidence from Pakistan. Corporate Governance (Bingley), v. 16, n. 5, p. 785–797, 2016.Google Scholar ↗

[refR-12] AGRAWAL, A.; SAHASRANAMAM, S. Corporate social entrepreneurship in India. South Asian Journal of Global Business Research, v. 5, n. 2, p. 214–233, 16 jun. 2016Google Scholar ↗

[refR-13] LI, D.; LIN, H.; YANG, Y. W. Does the stakeholders-corporate social responsibility (CSR) relationship exist in emerging countries? Evidence from China. Social Responsibility Journal, v. 12, n. 1, p. 147–166, 7 mar. 2016.Google Scholar ↗

[refR-14] HABBASH, M. Corporate governance and corporate social responsibility disclosure: Evidence from Saudi Arabia. Social Responsibility Journal, v. 12, n. 4, p. 740–754, 2016.Google Scholar ↗

[refR-15] JAIN, R.; WINNER, L. H. CSR and sustainability reporting practices of top companies in India. Corporate Communications, v. 21, n. 1, p. 36–55, 1 fev. 2016.Google Scholar ↗

[refR-16] SUN, W.; PRICE, J. M. The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility. European Journal of Marketing, v. 50, n. 7–8, p. 1209–1238, 11 jul. 2016.Google Scholar ↗

[refR-17] DHANESH, G. S. Why Corporate Social Responsibility? An Analysis of Drivers of CSR in India. Management Communication Quarterly, v. 29, n. 1, 2015a.Google Scholar ↗

[refR-18] JAMMULAMADAKA, N. Reading Institutional Logics of CSR in India from a Post-colonial Location. Journal of Business Ethics, v. 163, n. 3, 2020.Google Scholar ↗

[refR-19] DHANESH, G. S. Corporate social responsibility (CSR) in India: A dialectical analysis of the communicative construction of the meanings and boundaries of CSR in India. Public Relations Inquiry, v. 4, n. 3, 2015b.Google Scholar ↗

[refR-20] GARG, A.; GUPTA, P. K.; BHULLAR, P. S. Is CSR expenditure relevant to the firms in India?Organizations and Markets in Emerging Economies, 2021.Google Scholar ↗

[refR-21] AGGARWAL, V. S.; JHA, A. Pressures of CSR in India: an institutional perspective. Journal of Strategy and Management, v. 12, n. 2, p. 227–242, 3 maio 2019Google Scholar ↗

[refR-22] NAIR, A. K. S.; BHATTACHARYYA, S. S. Mandatory corporate social responsibility in India and its effect on corporate financial performance: Perspectives from institutional theory and resource-based view. Business Strategy and Development, v. 2, n. 2, p. 106–116, 1 jun. 2019.Google Scholar ↗

[refR-23] KHANDELWAL, MS. R.; BAKSHI, MS. S. The New CSR Regulation in India: The Way Forward. Procedia Economics and Finance, v. 11, p. 60–67, 2014Google Scholar ↗

[refR-24] JUMDE, A.; DU PLESSIS, J. Legislated Corporate Social Responsibility (CSR) in India: The Law and Practicalities of its Compliance. Statute Law Review, 22 maio 2020.Google Scholar ↗

[refR-25] JUMDE, A. The law on CSR in India: an analysis of its compliance by companies through corporate disclosures. Journal of Corporate Law Studies, v. 21, n. 1, p. 253–282, 2021.Google Scholar ↗

[refR-26] HOLTBRÜGGE, D.; OBERHAUSER, M. CSR orientation of future top managers in India. Journal of Indian Business Research, v. 11, n. 2, p. 162–178, 19 jun. 2019.Google Scholar ↗

[refR-27] NGUYEN, M.; BENSEMANN, J.; KELLY, S. Corporate social responsibility (CSR) in Vietnam: a conceptual framework. International Journal of Corporate Social Responsibility, v. 3, n. 1, dez. 2018.Google Scholar ↗

[refR-28] JHA, A.; AGGRAWAL, V. S. Community-level CSR implementation through the lens of institutional theory: An empirical study. Qualitative Report, v. 23, n. 10, p. 2381–2402, 12 out. 2018.Google Scholar ↗

[refR-29] MITTAL, S. Corporate social responsibility movement in an emerging economy: an institutional and social movement explanation. Journal of Public Affairs, v. 20, n. 1, 1 fev. 2020.Google Scholar ↗

[refR-30] MISHRA, S. Evolution of corporate social responsibility: two sets of explanation. Social Responsibility Journal, v. 16, n. 8, p. 1341–1356, 20 out. 2020.Google Scholar ↗

[refR-31] MITRA, N. Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India. International Journal of Corporate Social Responsibility, v. 6, n. 1, dez. 2021Google Scholar ↗

[refR-32] HAZARIKA, A. The sreni-drawing the legacy of CSR in India. In: Accounting, Finance, Sustainability, Governance and Fraud. [s.l.] Springer Nature, 2021. p. 163–180.Google Scholar ↗

[refR-33] YADAV, S. L.; VISHWANATH, B.; PATNAIK, D. Do health care companies of India fulfil government’s new orientation towards CSR activities: A special consideration towards maternal health. Journal of Health Research, v. 34, n. 1, p. 31–41, 14 jan. 2020.Google Scholar ↗

[refR-34] SATAPATHY, J.; PALTASINGH, T. CSR in India: a journey from compassion to commitment. Asian Journal of Business Ethics, v. 8, n. 2, p. 225–240, dez. 2019.Google Scholar ↗

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