Assess the Effect of Factors on the Digital Transformation Decision of Businesses in Vietnam

Thanh Tung Hoang; Vu Tue Nhi

doi:10.18535/ijsrm/v11i08.em03

Abstract

The study examines the factors affecting the digital transformation decision of enterprises in Vietnam. Based on behavioral theoretical models and empirical studies on digital transformation, the research team collects and analyses data using Smart PLS software. The research results have shown five positive factors and one negative impact on the intention of enterprises to convert digitally in Vietnam. In addition, the research team conducts an additional assessment of the influence level of the factors through statistics that describe the average value of the element. The outcome of the analysis and evaluation is the foundation for proposing solutions to promote businesses in Vietnam to implement digital transformation

Keywords

digital transformationinfluence leveldigital transformation decisionenterprisesVietnam

References

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[refR-7] Ministry of Planning and Investment (2021). Digital transformation support program. Retrieved from http://digital.business.gov.vn, accessed on November 10, 2022.Google Scholar ↗

[refR-8] Chen & Lu (2002). Enticing online consumers: An extended technology acceptance perspective, Information, and Management, 39, pp. 705-719.Google Scholar ↗

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[refR-13] Fishbein and Ajzen (1975). Belief, attitude, intention, and behavior: An introduction to theory and research, Addison-Wesley, Reading, MA.Google Scholar ↗

[refR-14] Moore G., Benbasat I. (1991). Development of an instrument to measure the perceptions of adopting information technology innovation, Information Systems Research, 2(3), 192-222.Google Scholar ↗

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[refR-18] Lan, P.Y (2022). Impact of corporate culture on the digital transformation of small and medium enterprises in Hanoi. Retrieved from https://tapchicongthuong.vn/bai-viet/tac-dong-cua-van-hoa-doanh-nghiep-toi-chuyen-doi-so-cua-cac-doanh-nghiep-nho-va-vua-tai-ha-noi-98949.htm, accessed on October 22, 2022.Google Scholar ↗

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[refR-23] Thao, N.K, Minh, L.T.H (2022). Exploring the digital transformation of Vietnamese enterprises in the import-export sector. TNU Journal of Economics and Business Research, 33(3), 42-58.Google Scholar ↗

[refR-24] Thompson R., Higgins C., Howell J. (1991). Personal computing: Toward a conceptual model of utilization, MIS Quarterly, 15(1), 125-143.Google Scholar ↗

[refR-25] Vietnam Government (2018). Detailed guidelines for some provisions of the Law on Support for Small and Medium-sized Enterprises, Decree No. 39/2018/NĐ-CP, March 11, 2018.Google Scholar ↗

[refR-26] Viswanath Venkatesh, et al (2003). User acceptance of information technology: Toward a unified view, MIS Quarterly, 27(3), 425-478. DOI: 10.2307/30036540.DOI ↗Google Scholar ↗