Factors determining shopping and selection of retail store outlets, A study

Nigel Barreto; Cedric Silveira

doi:10.18535/ijsrm/v11i09.em01

Abstract

Retail business is in the limelight nowadays. Not only are their margins getting bigger but also are the sizes of the outlets. To intrude into the retail industry a questionnaire was designed wherein the following questions were asked. First of all the factors that drive customers to shop at certain and particular stores over others in the retail industry of Goa were looked into. Secondly, if there was any correlation between store digitization and consumer buying satisfaction. Thirdly, if there was any correlation between consumer buying behavior and brand loyalty. And lastly if there was any correlation between retail discount and consumer footfall. The findings were as follows: nearness to the residence was ranked number 1, followed by quality of the product, assortment of merchandise, ambience, discounts given and knowledgeable staff in the store. A low level of correlation existed between digitalization and consumer buying satisfaction, a high level of correlation existed between consumer buying behavior and brand loyalty and a high correlation existed between retail discount and store reputation.

Keywords

Retaildigitalizationbrand loyaltydiscount and assortment

References

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Dabija, D.-C., & Băbuţ, R. (2014). Enhancing consumers’ satisfaction and loyalty of retailers in Romania through store ambiance and communication. Procedia Economics and Finance, 15, 371–382.Google Scholar ↗
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Wel, C. A. C., Hussin, S. R., Omar, N. A., & Nor, S. M. (2012). Important determinant of consumers’ retail selection decision in Malaysia. World Review of Business Research, 2(2), 164–175.Google Scholar ↗
Wiklund, J., & Shepherd, D. (2003). Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses. Strategic Management Journal, 24(13), 1307–1314.Google Scholar ↗
Zulqarnain, H., Zafar, A. U., & Shahzad, M. (2015). Factors that affect the choice of Consumers in selecting Retail Store, for Grocery Shopping. International Journal of Multidisciplinary and Current Research, 3(1), 1167–1172.Google Scholar ↗

[refR-1] Belwal, R., & Belwal, S. (2017). Factors affecting store image and the choice of hypermarkets in Oman. International Journal of Retail & Distribution Management, 45(6), 587–607.Google Scholar ↗

[refR-2] Benesty, J., Chen, J., & Huang, Y. (2008). On the importance of the Pearson correlation coefficient in noise reduction. IEEE Transactions on Audio, Speech, and Language Processing, 16(4), 757–765.Google Scholar ↗

[refR-3] Bishop Gagliano, K., & Hathcote, J. (1994). Customer expectations and perceptions of service quality in retail apparel specialty stores. Journal of Services Marketing, 8(1), 60–69.Google Scholar ↗

[refR-4] Chamhuri, N., & Batt, P. (2013). Exploring the factors influencing consumers’ choice of retail store when purchasing fresh meat in Malaysia. International Food and Agribusiness Management Review, 16(3), 99–122.Google Scholar ↗

[refR-5] Chatzoglou, P., Chatzoudes, D., Savvidou, A., Fotiadis, T., & Delias, P. (2022). Factors affecting repurchase intentions in retail shopping: An empirical study. Heliyon, 8(9).Google Scholar ↗

[refR-6] Chernev, A. (2003). Product assortment and individual decision processes. Journal of Personality and Social Psychology, 85(1), 151.Google Scholar ↗

[refR-7] Cohen, I., Huang, Y., Chen, J., Benesty, J., Benesty, J., Chen, J., Huang, Y., & Cohen, I. (2009). Pearson correlation coefficient. Noise Reduction in Speech Processing, 1–4.Google Scholar ↗

[refR-8] Dabija, D.-C., & Băbuţ, R. (2014). Enhancing consumers’ satisfaction and loyalty of retailers in Romania through store ambiance and communication. Procedia Economics and Finance, 15, 371–382.Google Scholar ↗

[refR-9] Dalwadi, R., Rathod, H. S., & Patel, A. (2010). Key Retail Store Attributes Determining Consumers’ Perceptions: An Empirical Study of Consumers of Retail Stores Located in Ahmedabad (Gujarat). SIES Journal of Management, 7(1).Google Scholar ↗

[refR-10] Dhurup, M., Mafini, C., & Mathaba, R. L. (2013). Store image factors influencing store choice among sportswear consumers: Baseline findings from South Africa. Mediterranean Journal of Social Sciences, 4(14), 359.Google Scholar ↗

[refR-11] Erbıyık, H., Özcan, S., & Karaboğa, K. (2012). Retail store location selection problem with multiple analytical hierarchy process of decision making an application in Turkey. Procedia-Social and Behavioral Sciences, 58, 1405–1414.Google Scholar ↗

[refR-12] Espejel, J., Fandos, C., & Flavian, C. (2008). Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865–881.Google Scholar ↗

[refR-13] Finn, A., & Louviere, J. J. (1996). Shopping center image, consideration, and choice: anchor store contribution. Journal of Business Research, 35(3), 241–251.Google Scholar ↗

[refR-14] Hagberg, J., Sundstrom, M., & Egels-Zandén, N. (2016). The digitalization of retailing: an exploratory framework. International Journal of Retail & Distribution Management, 44(7), 694–712.Google Scholar ↗

[refR-15] Hallak, J. C. (2006). Product quality and the direction of trade. Journal of International Economics, 68(1), 238–265.Google Scholar ↗

[refR-16] Hasan, A., & Mishra, S. (2015). Key Drivers Influencing Shopping Behavior in Retail Store. IUP Journal of Marketing Management, 14(3).Google Scholar ↗

[refR-17] Javadi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. R. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4(5), 81.Google Scholar ↗

[refR-18] Kesari, B., & Atulkar, S. (2016). Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values. Journal of Retailing and Consumer Services, 31, 22–31.Google Scholar ↗

[refR-19] Kumar, V., & Ayodeji, O. G. (2021). Determinants of the success of online retail in India. International Journal of Business Information Systems, 37(2), 246–262.Google Scholar ↗

[refR-20] Laohapensang, O. (2009). Factors influencing internet shopping behaviour: a survey of consumers in Thailand. Journal of Fashion Marketing and Management: An International Journal, 13(4), 501–513.Google Scholar ↗

[refR-21] Li, Y., & Liu, L. (2012). Assessing the impact of retail location on store performance: A comparison of Wal-Mart and Kmart stores in Cincinnati. Applied Geography, 32(2), 591–600.Google Scholar ↗

[refR-22] Park, C., & Kim, Y. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail & Distribution Management, 31(1), 16–29.Google Scholar ↗

[refR-23] Prasad, G. H. S. (2014). Factors influencing buying behavior of a selected apparel retailer’s customers. Annual Research Journal of Symbiosis Centre for Management Studies, Pune, 1, 41–55.Google Scholar ↗

[refR-24] Reardon, T., & Minten, B. (2011). Surprised by supermarkets: diffusion of modern food retail in India. Journal of Agribusiness in Developing and Emerging Economies, 1(2), 134–161.Google Scholar ↗

[refR-25] Srivastava, R. K. (2008). Changing retail scene in India. International Journal of Retail & Distribution Management, 36(9), 714–721.Google Scholar ↗

[refR-26] Turhan, G., Akalın, M., & Zehir, C. (2013). Literature review on selection criteria of store location based on performance measures. Procedia-Social and Behavioral Sciences, 99, 391–402.Google Scholar ↗

[refR-27] Wel, C. A. C., Hussin, S. R., Omar, N. A., & Nor, S. M. (2012). Important determinant of consumers’ retail selection decision in Malaysia. World Review of Business Research, 2(2), 164–175.Google Scholar ↗

[refR-28] Wiklund, J., & Shepherd, D. (2003). Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses. Strategic Management Journal, 24(13), 1307–1314.Google Scholar ↗

[refR-29] Zulqarnain, H., Zafar, A. U., & Shahzad, M. (2015). Factors that affect the choice of Consumers in selecting Retail Store, for Grocery Shopping. International Journal of Multidisciplinary and Current Research, 3(1), 1167–1172.Google Scholar ↗