Sustainable Tourism and the Intention of Generation Z to Choose Sustainable Tourism

Nguyen Thi Viet Ha; Nguyen Thi Thu Hang; Le Khac Tai

doi:10.18535/ijsrm/v12i06.sh03

Abstract

Sustainable tourism development is one of the sustainable development orientations. Sustainable tourism development can be impacted by promoting increased interest in and selection of sustainable tourism destinations. This study aims to clarify the concept of sustainable tourism, examining the current factors influencing the intention to choose sustainable tourism. The subjects of the study are young people of Generation Z, in order to enhance and promote the travel intentions of this potential target group in the future. Based on survey data collected from 314 Gen Z travelers, the factors affecting Gen Z's intention to choose sustainable tourism in Vietnam are clarified.

Keywords

Gen ZTourismTPBBehavioral intentionsSustainability

References

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[refR-2] Hall, C. M. (2021). Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of sustainable tourism. In Activating critical thinking to advance the sustainable development goals in tourism systems (pp. 198-214). Routledge.Google Scholar ↗

[refR-3] National Assembly of the Socialist Republic of Vietnam (2017). The tourism laws. Law No. 09/2017/QH14 dated June 19, 2017, Hanoi.Google Scholar ↗

[refR-4] Khanh, Nguyen Chong (2021), Tourism development strategy in the face of current new challenges, accessed on 06/03/2024, address: https://tapchimattran.vn/kinh-te/chien-luoc-phat-trien-du-lich-truoc-nhung-thach-thuc-moi-hien-nay-40001.htmlGoogle Scholar ↗

[refR-5] Daud, N., & Rahman, S. A. (2011, August). Tourist attitudes towards sustainable tourism: empirical evidence from Malaysian National Park, Taman Negara. In International Conference on E-Business, Management and Economics (Vol. 3, pp. 254-258). IACSIT Press Hong Kong.Google Scholar ↗

[refR-6] Bramwell, B., & Lane, B. (1993). Sustainable tourism: An evolving global approach. Journal of sustainable tourism, 1(1), 1-5.Google Scholar ↗

[refR-7] Angelevska-Najdeska, K., & Rakicevik, G. (2012). Planning of sustainable tourism development. Procedia-Social and Behavioral Sciences, 44, 210-220.Google Scholar ↗

[refR-8] Mohamad, M., Ali, A. M., & Ab Ghani, N. I. (2011). A structural model of destination image, tourists’satisfaction and destination loyalty. International journal of business and management studies, 3(2), 167-177.Google Scholar ↗

[refR-9] Ha, N.T.V, & Hien, N.T (2024), Remote Working Intention of Gen Z in Vietnam. International Journal of Scientific Research and Management (IJSRM), 12(05), 1835-1844. https://doi.org/10.18535/ijsrm/v12i05.sh02DOI ↗Google Scholar ↗

[refR-10] Alegre, J. and Cladera, M. (2009), "Analysing the effect of satisfaction and previous visits on tourist intentions to return", European Journal of Marketing, Vol. 43 No. 5/6, pp. 670- 685Google Scholar ↗

[refR-11] Canny, L.U. (2013), "An Empirical Investigation of Service Quality, Tourist Satisfaction and Future Behavioral Intentions among Domestic Local Tourist at Borobudur Temple", International Journal of Trade, Economics and Finance, Vol. 4, No. 2.Google Scholar ↗

[refR-12] Haddouche, H., & Salomone, C. (2018). Generation Z & the tourist experience: Tourist stories and use of social networks. Journal of Tourism Futures, 4(1), 69–79. DOI: https://doi.org/10.1108/ JTF- 12-2017-0059.Google Scholar ↗

[refR-13] Murphy, P. E., & Price, G. G. (2012). Tourism and sustainable development. In Global tourism (pp. 167-193). Routledge.Google Scholar ↗

[refR-14] Hardy, A., Beeton, R. J., & Pearson, L. (2002). Sustainable tourism: An overview of the concept and its position in relation to conceptualisations of tourism. Journal of sustainable tourism, 10(6), 475-496.Google Scholar ↗

[refR-15] Machadol, p. M., 2003. Building community capacity for tourism development: conclusions. Wallingford, Oxfordshire (pp. 172–179). UK: CABI.Google Scholar ↗

[refR-16] Ko, T. G. (2005). Development of a tourism sustainability assessment procedure: a conceptual approach. Tourism management, 26(3), 431-445.Google Scholar ↗

[refR-17] Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and new tourism in the third world. routledge.Google Scholar ↗

[refR-18] Hysa, B., Karasek, A., & Zdonek, I. (2021). Social media usage by different generations as a tool for sustainable tourism marketing in society 5.0 idea. Sustainability, 13(3), 1018. Team: https:// doi.org/10.3390/su13031018.DOI ↗Google Scholar ↗

[refR-19] Cho, M., Bonn, M. A., & Han, S. J. (2018). Generation Z’s sustainable volunteering: Motivations, attitudes and job performance. Sustainability, 10(5), 1400.Google Scholar ↗

[refR-20] Berkup, S. B. (2014). Working with generations X and Y in generation Z period: Management of different generations in business life. Mediterranean journal of social Sciences, 5(19), 218-229.Google Scholar ↗

[refR-21] Bassiouni, D. H., & Hackley, C. (2014). 'Generation Z'children's adaptation to digital consumer culture: A critical literature review. Journal of Customer Behaviour, 13(2), 113-133.Google Scholar ↗

[refR-22] Dolot, A. (2018). The characteristics of Generation Z. E-mentor, 74(2), 44-50.Google Scholar ↗

[refR-23] Skinner, H., Sarpong, D., & White, G. R. (2018). Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching. Journal of tourism futures, 4(1), 93-104.Google Scholar ↗

[refR-24] Holly D. Johnson & Sẩh Gage, 2023, Gen Z: The generation that knows how to make the most out of travel; https://www.bankrate.com/finance/credit-cards/how-gen-z-travels/Google Scholar ↗

[refR-25] 2023 Travel Trends Report, https://media.hopper.com/research/2023-travel-trends-reportGoogle Scholar ↗

[refR-26] Nguyen, V. H., Truong, T. X. D., Pham, H. T., Tran, D. T., & Nguyen, P. H. (2021). Travel intention to visit tourism destinations: A perspective of generation Z in Vietnam. The Journal of Asian Finance, Economics and Business, 8(2), 1043-1053.Google Scholar ↗

[refR-27] Booking.com 2023 Sustainable Travel Report, Global Sustainable Tourism Council, https://www.gstcouncil.org/booking-com-2023-sustainable-travel-report/Google Scholar ↗

[refR-28] Lalicic, L., & Weismayer, C. (2018). A model of tourists’ loyalty: the case of Airbnb. Journal of Hospitality and Tourism Technology, 9(1), 80-93.Google Scholar ↗

[refR-29] Ajzen, I. The theory of planned behavior. Organizational Behavior and Human Decision Processes, pp. 179-211, (1991).Google Scholar ↗