Solutions for Protecting Consumer Rights on E-commerce Platforms under Vietnamese Law

Nguyen Ngoc Minh

doi:10.18535/ijsrm/v12i12.em09

Abstract

The Vietnamese legal framework for consumer protection in e-commerce transactions is still in the process of gradual improvement, with many limitations remaining. Violations of consumer rights frequently occur, causing damage to consumers when purchasing goods on e-commerce platforms. To promote the development of e-commerce transactions, it is necessary for the government to supplement legal regulations on consumer protection in e-commerce, ensuring the protection of consumers' legitimate rights and fostering their confidence and sense of security when conducting transactions on these platforms. This article highlights the challenges faced by consumers on e-commerce platforms and proposes appropriate solutions to protect consumer rights in accordance with Vietnamese law.

Keywords

Consumer RightsE-commerceVietnamese Law

References

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[refR-1] Government (2020), Decree No. 15/2020/ND-CP on Administrative Sanctions in the Fields of Postal Services, Telecommunications, Radio Frequency, Information Technology, and Electronic Transactions.Google Scholar ↗

[refR-2] Government (2022), Decree No. 91/2022/ND-CP Amending and Supplementing Some Articles of Decree No. 126/2020/ND-CP Detailing the Implementation of the Tax Administration Law.Google Scholar ↗

[refR-3] Le Xuan Cu (2022), "Research on the Factors Affecting the Development of E-commerce in Vietnam: A Perspective from the TOE Model, Entrepreneurial Spirit, and Digital Transformation Orientation." Journal of Trade Science, No. 170.Google Scholar ↗

[refR-4] Ngo Thi My Hanh (2024), "Some Factors Influencing the Intention to Purchase from Foreign Websites by Vietnamese Consumers," Journal of Trade Science, No. 192.Google Scholar ↗

[refR-5] Nguyen Tran Hung (2009), "The National E-commerce Portal ECVN and the Training Process in E-commerce at the Thuongmai University" Proceedings of the National Seminar on “University-Business Interaction.”Google Scholar ↗

[refR-6] Nguyen Hoang Giang, Le Bao Ngoc, and Nguyen Dac Thanh (2024), "Research on Customer Citizenship Behavior in the E-commerce Environment: The Mediating Role of Relationship Commitment and Trust," Journal of Trade Science, No. 191.Google Scholar ↗

[refR-7] National Assembly (2010), Law No. 59/2010/QH12 on Consumer Protection.Google Scholar ↗

[refR-8] National Assembly (2015), Law No. 91/2015/QH13 Civil Code.Google Scholar ↗

[refR-9] National Assembly (2005), Law No. 36/2005/QH11 Commercial Law.Google Scholar ↗

[refR-10] Decision No. 319/2023/QD-TTg on the Approval of the Scheme on Counterfeit Goods Prevention and Consumer Protection in E-commerce by 2025.Google Scholar ↗