Organizational Health and Employer Brand Attractiveness

Arezoo Chehrehgosha; Dr. Hadi Teimouri

doi:10.18535/ijsrm/v13i05.sh05

Abstract

This study aimed to determine the relationship between organizational health and employer brand attractiveness in FANAP Company. The statistical population of the study consisted of all the managers and experts of Pasargad Arian Information and Communication Technology Company (FANAP), and 325 of them were selected by Stratified random sampling method. The validity of the questionnaire was confirmed by academic experts as well as experts from FANAP Company. Also, with the use of Cronbach’s alpha coefficient, the reliability of the questionnaire was calculated to be 0.86 which indicates the reliability of the questionnaire. The hypotheses were examined using SPSS software at the descriptive level with frequency descriptive statistics and frequency percentage and using Amos software at the inferential level. According to the results of this study, there is a significant relationship between organizational health and employer brand attractiveness.

Keywords

Organizational HealthEmployer Brand AttractivenessOrganizational Culture

References

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[refR-1] Berthon, P., Ewing, M. & Hah, L.L. “Captivating Company: Dimensions of Attractiveness in Employer Branding”, International Journal of Advertising. 2005, 24(2), 151-171.Google Scholar ↗

[refR-2] Caputo, A., Molino, M., Cerato, B. & Cortese, C. G., “Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation”, Available from https://journals.sagepub.com/doi/full/10.1177/21582440231192188, 2023, 13 (3), 1-17.DOI ↗Google Scholar ↗

[refR-3] Eslam, S. & Broek, N. “From Employer Attractiveness to Employer Branding: Result of a Mixed Methods Research”, Published MS Thesis, University of Twente, 2015.Google Scholar ↗

[refR-4] -Espens, C. "Marketing Strategy: A Decision-Focused Approach", Mc Graw- Hill/ Irwin Services in Marketing, 2014, 3(7), 101-123.Google Scholar ↗

[refR-5] Faroog, M. “The Relationship between Talent Management (TM), Organizational Transformation (OT) and Organizational Health (OH) among Ugandan Universities”, International Journal of Leadership Studies: Theory and Practice. 2019, 2(2), 103-119.Google Scholar ↗

[refR-6] Ghielen, S., Cooman, R. & Sels, L. “The Interacting Content and Process of the Employer Brand: Person-Organization Fit and Employer Brand Clarity”, European Journal of Work and Organizational Psychology, 2020, 30(2), 292-304.Google Scholar ↗

[refR-7] Heide, M., Schroder, S., Wittemann, N. & Don, P., “Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector”, Journal of Management Dynamics in the Knowledge Economy. 2024, 1, 70-85.Google Scholar ↗

[refR-8] Hog, W.K. “Teachers Sense of Efficacy and the Organizational Health of Schools”, the Elementary School Journal. 2016, 93(4), 355-372.Google Scholar ↗

[refR-9] Hoy, F. & Mikcel, G. “Employer Branding and Its Influence on Managers”, European Journal of Marketing. 2011, 42(1), 234-249.Google Scholar ↗

[refR-10] -Jackson, K. & Tikoo, S. “Conceptualizing and Researching Employer Branding", Career Development International. 2013, 23(9), 439-471.Google Scholar ↗

[refR-11] Knox, S. & Freeman, J. “The Branding of Cities; Exploring City Branding and the Importance of Brand Image”, Master Thesis at Graduate Scholl of Syracuse University, 2013.Google Scholar ↗

[refR-12] Kumar Dawn, A. & Biswas, F. “Measuring and Managing Employer Brand Image in the Service Industry”, Journal of Marketing. 2011, 22(7), 123-156.Google Scholar ↗

[refR-13] Kunerth, S. & Mosley, S. “Employer Branding: A New Strategic Dimension of Indian Corporations”, Asian Journal of Management Research. 2012, 33(2), 27-42.Google Scholar ↗

[refR-14] Mandela, N. “Organizational Values: The Inside View of Service Productivity”, Journal of Business Research. 2013. 47(3), 91-107.Google Scholar ↗

[refR-15] Noailles, L. & Viot, C. “Employer Brand Equity Effects on Employees Well-Being and Loyalty”, Journal of Business Research. 2021, 126(3), 605-613.Google Scholar ↗

[refR-16] Onur, N., Yetim, A. C., Guven, Y., Gozen, E., Ozbey, D. O. & Degirmen, G. C. “Employer Brand Attractiveness and Organizational Commitment: The Moderating Role of Organizational Support”, Available from https://doi.org/10.3390/su16135394, 2024, 16.DOI ↗Google Scholar ↗

[refR-17] Powell, B. J., Mettert, K. D., Dorsey, C. N., Weiner B. J., Stanick, C. F., Lengnick-Hall, R., Ehrhart, M. G., Aarons, G. A., Barwick, M. A., Damschroder, L. J. & Lewis, C. C., “Measures of Organizational Culture, Organizational Climate, and Implementation Climate in Behavioral Health: A Systematic Review”, SAGE Journals: Implementation Research and Practice. Available from https://pubmed.ncbi.nlm.nih.gov/37090009, 2021, 2.Google Scholar ↗

[refR-18] Santiago, J. “The Relationship between Brand Attractiveness and the Intent to Apply for a Job: A Millennials’ Perspective”, European Journal of Management and Business Economics. 2019, 28(2), 142-157.Google Scholar ↗

[refR-19] Singh, A. & Sumi, J. “Exploring Employee Well-Being as Underlying Mechanism in Organizational Health: Indian R & D”, South Asian Journal of Business Studies. 2017, 9(2), 23-43.Google Scholar ↗

[refR-20] Soeling, P. D., Arsanti, S. D. A. & Indriati, F, “Organizational Reputation: Does It Mediate the Effect of Employer Brand Attractiveness on Intention to Apply in Indonesia?”, Heliyon Journal. Available from https://doi.org/10.1016/j.heliyon.2022.e09208, 2022, 8, 1-8.DOI ↗Google Scholar ↗

[refR-21] Sorensen, G., Peters, S., Nielsen, K., Nagler, E., Karapanos, M., Wallace, L., Burke, L., Dennerlein, J.T., & Wagner, G.R., “Improving Working Conditions to Promote Worker Safety, Health, and Wellbeing for Low-Wage Workers: The Workplace Organizational Health Study”, International Journal of Environmental Research and Public Health (IJERPH). 2019, 16(8).Google Scholar ↗

[refR-22] Spoljaric, A. & Dosen, D. O., “Employer Brand and International Employer Brand: Literature Review”, International Journal of Corporate Communications. Available from https://www.emerald.com/insight/1356-3289, 2023, 28 (4), 671-682.Google Scholar ↗

[refR-23] -Teimouri, H., Dezhtaherian, M., & Hosseini, S., H. “Exploring the Relationship between Person-Organization Fit Organization Health: An Empirical Study”, International Journal of Learning and Intellectual Capital. 2017, 16(1), 40-59.Google Scholar ↗

[refR-24] -Teimouri, H., Sarand, F., V., Norouzian, Z., & Jafari, M. “Assessment of the Relationship between Intellectual Capital and Organizational Health through Mediator of Employee Empowerment (Case Study: Islamic Azad University Employees Shabestar)”, International Journal of Learning and Intellectual Capital. 2019, 14(1), 11-23.Google Scholar ↗

[refR-25] Wilden, B., Wei, N., & Yu, S. “An Examination of Selected Marketing Mix Elements and Brand Equity”, Journal of the Academy of Marketing Science. 2012, 28(2), 195-211.Google Scholar ↗

[refR-26] Woolfolk, A.E. “The Impact of Workplace Empowerment, Organizational Trust on Staff Nurses Work Satisfaction and Organizational Commitment”, Advances in Health Management Journal. 2015, 12(2), 56-85.Google Scholar ↗