From First Homes to Investment Properties: Strategic Real Estate Matching in Diverse Buyer Journeys

Rolanda Caruso

doi:10.18535/ijsrm/v13i05.em15

Abstract

This article looks deeper into the dynamic property matching process dealing with real estate buyers step by step, from the first-time home buyers to seasoned investors. Recommendations are generated to remind marketers to align buyer profiles with property types that accommodate buyers' financial capabilities and long-term goals. The article focuses on the buyer journey's main parts: economic and emotionality preparedness, market analysis stage, compliance with legal issues, and the importance of real estate professionals. A further impression of the expansion of healthy and moral funding underscores consumers' increasing dominance of sustainability and ethical investing. The article backs all its points with academic research and real-world case studies. In fact, it even examines the influence of macroeconomic factors like interest rates, inflation and the supply and demand of houses in this market dynamic. Adopting emerging technologies like Blockchain, Artificial Intelligence, etc. to help simplify the real estate processes to lay paths to solutions that can help raise the standard level of property valuation. First, the article can tell you about practical insights and concrete examples without which, the navigation of the inherent complexities of property acquisition (when buying your first home or building a real estate portfolio) becomes impossible. It ultimately emphasizes the importance of well-thought-out decisions, liberating decision-making, and risk management in creating a successful real estate venture.

Keywords

Real Estate InvestmentFirst-Time HomebuyersProperty MatchingSustainable InvestingMarket TrendsRisk Management 1

References

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[refR-1] Geltner, D., Miller, N. G., Clayton, J., & Eichholtz, P. (2014). Commercial real estate analysis and investments (3rd ed.). Cengage Learning.Google Scholar ↗

[refR-2] Fisher, J. D., & Geltner, D. (2000). De-lagging the NCREIF Index: Transaction prices and smoothing in commercial appraisal-based returns. Real Estate Economics, 28(4), 569–595.Google Scholar ↗

[refR-3] Sirmans, G. S., & Worzala, E. (2003). Real estate investment decision making: A behavioral perspective. Journal of Real Estate Research, 26(1), 1–13.Google Scholar ↗

[refR-4] Leishman, C. (2009b). Spatial change and the structure of urban housing sub-markets. Housing Studies, 24(5), 563–585. https://doi.org/10.1080/02673030903082310DOI ↗Google Scholar ↗

[refR-5] Clark, W. A. V., & Lisowski, W. (2016). Decisions to move and decisions to stay: life course events and mobility outcomes. Housing Studies, 32(5), 547–565. https://doi.org/10.1080/02673037.2016.1210100DOI ↗Google Scholar ↗

[refR-6] Weil, D. N., Poterba, J. M., & Shiller, R. J. (1991, June 1). House Price Dynamics: The role of tax policy and Demography. Brookings. https://www.brookings.edu/articles/house-price-dynamics-the-role-of-tax-policy-and-demography/Google Scholar ↗

[refR-7] Sinai, T., & Souleles, N. S. (2005). Owner-occupied housing as a hedge against rent risk. Quarterly Journal of Economics, 120(2), 763–789.Google Scholar ↗

[refR-8] Statista. (2024, December 4). Adoption of the metaverse by real estate firms globally 2023. https://www.statista.com/statistics/1477658/metaverse-in-real-estate-firms-2023.comGoogle Scholar ↗

[refR-9] Ghosh, C., Roark, S., & Sirmans, C. F. (2013). On the operating performance of REITs following seasoned equity offerings: Anomaly revisited. Journal of Real Estate Finance and Economics, 46(4), 633–663. https://doi.org/10.1007/s11146-011-9344-xDOI ↗Google Scholar ↗

[refR-10] Xu, L. (2017). Linkage analysis among the real estate tax, real estate investment, and real estate price. In 2nd International Conference on Education Technology and Economic Management (ICETEM 2017). Atlantis Press. https://doi.org/10.2991/icetem-17.2017.12DOI ↗Google Scholar ↗

[refR-11] REALTOR® Technology Survey. (2024, August 8). https://www.nar.realtor/research-and-statistics/research-reports/realtor-technology-survey?.comGoogle Scholar ↗

[refR-12] Marzuki, J., & Newell, G. (2019). Real estate finance and investment. In 26th Annual European Real Estate Society Conference. European Real Estate Society. https://doi.org/10.15396/eres2019_79DOI ↗Google Scholar ↗

[refR-13] Group, D. M. (2024, January 17). New Delta Media Survey Shows Widespread AI Adoption Reshaping Real Estate Despite Persistent Anxiety Over Safeguards. Prnewswire.com; Cision PR Newswire. https://www.prnewswire.com/news-releases/new-delta-media-survey-shows-widespread-ai-adoption-reshaping-real-estate-despite-persistent-anxiety-over-safeguards-302036169.comGoogle Scholar ↗

[refR-14] Eichholtz, P., & Quigley, N. K. a. J. M. (2010). Doing well by doing good? Green office buildings. The American Economic Review, 100(5), 2492–2509. https://www.jstor.org/stable/41038771Google Scholar ↗

[refR-15] Midolo, E. (2025, April 21). Falling rates bring mortgage payments into line with rent. The Times. https://www.thetimes.com/business-money/money/article/mortgages-as-expensive-rent-uk-dm6x2ns7v?.com®ion=globalGoogle Scholar ↗

[refR-16] Falkenbach, H., Lindholm, A., & Schleich, H. (2010). Review articles: Environmental Sustainability: Drivers for the Real Estate Investor. Journal of Real Estate Literature, 18(2), 201–223. https://doi.org/10.1080/10835547.2010.12090273DOI ↗Google Scholar ↗

[refR-17] Gunter, Ashley & Manuel, Kenneth. (2016). In perspective: A role for housing in development: Using housing as a catalyst for development in South Africa. Local Economy. 31. 10.1177/0269094215624352.DOI ↗Google Scholar ↗

[refR-18] Adams, S. (2024). Understanding sustainability in real estate investing. Journal of Financial Planning, June 2024. https://www.financialplanningassociation.org/learning/publications/journal/JUN24-understanding-sustainability-real-estate-investing-OPENGoogle Scholar ↗

[refR-19] Stevenson, S. L. &. S. (2005). Real estate portfolio construction and estimation risk. ideas.repec.org. https://ideas.repec.org/a/eme/jpifpp/14635780510599458.htmlGoogle Scholar ↗

[refR-20] Gillespie, C. (2012). Residential disclosure laws and the risks of noncompliance. Journal of Housing Law, 15(3), 195–210.Google Scholar ↗

[refR-21] Ghosh, C., Nag, R., & Sirmans, C. F. (2000). A test of the signaling value of IPO underpricing with REIT IPO-SEO pairs. Journal of Real Estate Finance and Economics, 20(2), 137–154. https://doi.org/10.1023/A:1007873120566DOI ↗Google Scholar ↗

[refR-22] Stoilov, T., Stoilova, K., & Vladimirov, M. (2021). Decision making in real estate: Portfolio approach. Cybernetics and Information Technologies, 21(4), 28–44. https://doi.org/10.2478/cait-2021-0041DOI ↗Google Scholar ↗

[refR-23] Naeem, N., Rana, I. A., & Nasir, A. R. (2023). Digital real estate: a review of the technologies and tools transforming the industry and society. Smart Construction and Sustainable Cities, 1(1). https://doi.org/10.1007/s44268-023-00016-0DOI ↗Google Scholar ↗

[refR-24] Newell, G., & Marzuki, J. (2020). Real estate finance and investment. ERES Digital Library. https://eres.architexturez.net/doc/oai-eres-id-eres2019-79Google Scholar ↗

[refR-25] Matemilola, S., & Muraina, O. (2023). Sustainability and sustainable development in real estate industry. https://doi.org/10.1007/978-3-030-02006-4_1133-1DOI ↗Google Scholar ↗

[refR-26] Chinloy, P., & Hardin, W. (2020). Real estate risk management: Portfolio construction and strategy. Journal of Property Investment & Finance, 38(5), 429–445.Google Scholar ↗

[refR-27] Poterba, J.M. (1991) House Price Dynamics The Role of Tax Policy and Demography. Brookings Paper on Economic Activity, 2, 143-203. - References - Scientific Research Publishing. (n.d.). https://www.scirp.org/%28S%28351jmbntvnsjt1aadkozje%29%29/reference/referencespapers?referenceid=1187632Google Scholar ↗

[refR-28] Urban Institute. (2022). The housing affordability crisis: Data, trends, and solutions. Urban Institute Press.Google Scholar ↗

[refR-29] Harvard Joint Center for Housing Studies. (2021). America’s rental housing 2021: Meeting challenges, building on progress. https://www.jchs.harvard.eduGoogle Scholar ↗