Corporate-Community Synergy: Empowering Traditional Essential Oil Production in Wayame Village, Ambon City

Muhammad Shandi Agung Pratama; Khansa Nur Husna; Victoriko A. R. Latelay

doi:10.18535/ijsrm/v12i08.sh03

Abstract

This article examines the collaboration between PT Pertamina Patra Niaga Integrated Terminal Wayame (IT Wayame) and the traditional community of essential oil distillers, Bunga Tani, in Wayame village, Ambon City, Maluku Province. The study uses the Participatory Rural Appraisal (PRA) method to analyze how corporate involvement can transform traditional production methods, improve product quality, and create new market opportunities for rural communities. Through a five-year empowerment program, IT Wayame provided critical support, including the introduction of modern machinery, construction of permanent production facilities, and assistance with legal certifications, which enabled Bunga Tani to meet broader market demands. The partnership resulted in a 35% increase in production capacity and income within the first year, demonstrating the potential of business-community synergy to promote economic growth while preserving cultural heritage. This case study highlights the effectiveness of a bottom-up approach to community empowerment, ensuring that development initiatives are aligned with local needs and potential, ultimately contributing to sustainable economic development in rural areas.

Keywords

Corporate-Community PartnershipTraditional Essential OilsRural Economic Development

References

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[refR-2] Nasution, A., Amranti, R., & Nusagita, C. (2019). Pemanfaatan Minyak Atsiri Jenis Sereh Wangi: Budidaya, Penyulingan dan Perkembangan Teknologi. UNISBA Press.Google Scholar ↗

[refR-3] Budiani, I. (2020). Enhancing the community engagement of Indonesian Palm Oil Companies through the implementation of the Social Life Cycle Assessment (SLCA).Google Scholar ↗

[refR-4] Pricilia, G. N. (2012). Rural Entrepreneurship: Between Economic Objectives and Traditional Culture.Google Scholar ↗

[refR-5] Bhati, N. (2019). Exploring Enterprises by Rural Women Beneficiaries of Corporate Social Responsibility (CSR)Initiatives.Google Scholar ↗

[refR-6] Lestari, M. A., Santoso, M. B., & Mulyana, N. (2020). Penerapan Teknik Participatory Rural Appraisal (PRA) dalam Menangani Permasalahan Sampah. Jurnal Pengabdian dan Penelitian Kepada Masyarakat (JPPM).Google Scholar ↗

[refR-7] Muhsin, A., Nafisah, L., & Siswanti, Y. (2018). Participatory Rural Appraisal (PRA) for Corporate Social Responsibility (CSR). Deepublish.Google Scholar ↗

[refR-8] Hudayana, B., & et. al. (2019). Participatory Rural Appraisal (PRA) untuk Pengembangan Desa Wisata di Pedukuhan Pucung, Desa Wukirsari, Bantul. Bakti Budaya.Google Scholar ↗

[refR-9] Koralagama, D. N., Wijeratne, M., & De Silva, W. N. (2007). Emergence of Participatory Rural Appraisal (PRA) Technique as a Strategy towards Sustainable Development: A Sri Lankan Experience. Journal of Agriculture and Rural Development in the Tropics and Subtropics (JARTS).Google Scholar ↗

[refR-10] PT Pertamina Patra Niaga Integrated Terminal Wayame. (2023). Laporan Indeks Kepuasan Masyarakat. Ambon: PT Pertamina Patra Niaga Integrated Terminal WayameGoogle Scholar ↗