Brand Recognition of Fish Sauce Origin of Hai Phong through the Case Study of the Retail Market in Hanoi City

Phuong Huu Tung

doi:10.18535/ijsrm/v9i07.em07

Abstract

Dear Editors!
The author is very happy to know the information of the Journal and wishes to submit the article with the topic: "

BRAND RECOGNITION OF FISH SAUCE ORIGIN OF HAI PHONG THROUGH THE CASE STUDY OF THE RETAIL MARKET IN HANOI CITY".
We hope to receive the attention of the Journal to improve the author's article. The author looks forward to receiving the earliest reply from the editor.
Sincerely thank!

Keywords

Hai PhongBrand recognitionFish sauceBrand

References

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AMA Dictionary. 2015. Consumer definition. In Aggarwal, P., 2004. The Effects of Brand Relationship Norms on Consumer Attitudes and Behaviour. Journal of Consumer Research. Vol. 31. 2004. P.87 – 101Google Scholar ↗
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Chi, H, K., Yeh, H, R., Huang, M, W., 2008. The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention The Mediating Effect of Advertising Endorser, Retrieved October 20, 2015.Google Scholar ↗
Hislop, M. 2001. An Overview of Branding and Brand Measurement for Online Marketers. Dynamic Logic's Branding, Vol. 101, pp. 1-22.Google Scholar ↗
Holt, D. B., 2015. Brands and Branding. Cultural Strategy Group.Google Scholar ↗
Jalilvand, M, R., Samiei, N., Mahdavinia, S, H., 2011. The Effect of Brand Equity Components on Purchase Intention, International Business andMmanagement, 2 (2), 149-158.Google Scholar ↗
Kotler, Ph.,Keller, K. L., Koshy, A., Jha, M., 2013. Marketing Management: A South AsianPerspective, 14th Edition. Imprint PearsonEducation, 2013, 728 p. ISBN 9788131767160.Google Scholar ↗
Loken, B., Ahluwalia, R. And Houston, M. J., 2010. Brands and Brand Management. Contemporary Research Perspectives, Psychology Press, New York.Google Scholar ↗
Moisescu, O. I., 2009. The Importance of Brand Awareness in Consumers'Buying Decision and Perceived Risk Assessment.Google Scholar ↗
Richardson, P. S., Jain, A.K., Dick, A., 1996. House Hold store Brand Proness:a framework. Journal of retailing, Volume 72, No 2, pp159-185.Google Scholar ↗
Shende, W. 2014. Analysis of Research in Consumer Behaviour of Automobile Passenger Car Customer. International Journal of Scientific and research Publications, Vol. 4, Issue 2, 1, 8 p.Google Scholar ↗
Transparency Inc., 2005. The Value Proposition of Identity and Brand Management.Google Scholar ↗
Winkielman P., Schwarz N., Reber R., and Fazendeiro T. A., 2000. Affective and CognitiveConsequences of VisualFluency: WhenSeeingisEasy on theMind. In: Visual Persuasion (ed. R. Batra), Ann-Arbor Michigan.Google Scholar ↗
Zhang, Y., 2015. TheImpact of Brand Image on ConsumeBehavior: A LiteratureReview. Open Journal of Business and Management, 3, 58-62.Google Scholar ↗

[refR-1] Aaker, D. A.,1991. ManagingBrandEquity: Capitalizing on theValue of a BrandName, TheFree Press, New York.Google Scholar ↗

[refR-2] AMA Dictionary. 2015. Consumer definition. In Aggarwal, P., 2004. The Effects of Brand Relationship Norms on Consumer Attitudes and Behaviour. Journal of Consumer Research. Vol. 31. 2004. P.87 – 101Google Scholar ↗

[refR-3] Babčanová, D., 2010. Proposal of Brand Building and Brand Management Methodology of Industrial Plants: Disertation Thesis, MTF STU, Bratislava.Google Scholar ↗

[refR-4] Chi, H, K., Yeh, H, R., Huang, M, W., 2008. The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention The Mediating Effect of Advertising Endorser, Retrieved October 20, 2015.Google Scholar ↗

[refR-5] Hislop, M. 2001. An Overview of Branding and Brand Measurement for Online Marketers. Dynamic Logic's Branding, Vol. 101, pp. 1-22.Google Scholar ↗

[refR-6] Holt, D. B., 2015. Brands and Branding. Cultural Strategy Group.Google Scholar ↗

[refR-7] Jalilvand, M, R., Samiei, N., Mahdavinia, S, H., 2011. The Effect of Brand Equity Components on Purchase Intention, International Business andMmanagement, 2 (2), 149-158.Google Scholar ↗

[refR-8] Kotler, Ph.,Keller, K. L., Koshy, A., Jha, M., 2013. Marketing Management: A South AsianPerspective, 14th Edition. Imprint PearsonEducation, 2013, 728 p. ISBN 9788131767160.Google Scholar ↗

[refR-9] Loken, B., Ahluwalia, R. And Houston, M. J., 2010. Brands and Brand Management. Contemporary Research Perspectives, Psychology Press, New York.Google Scholar ↗

[refR-10] Moisescu, O. I., 2009. The Importance of Brand Awareness in Consumers'Buying Decision and Perceived Risk Assessment.Google Scholar ↗

[refR-11] Richardson, P. S., Jain, A.K., Dick, A., 1996. House Hold store Brand Proness:a framework. Journal of retailing, Volume 72, No 2, pp159-185.Google Scholar ↗

[refR-12] Shende, W. 2014. Analysis of Research in Consumer Behaviour of Automobile Passenger Car Customer. International Journal of Scientific and research Publications, Vol. 4, Issue 2, 1, 8 p.Google Scholar ↗

[refR-13] Transparency Inc., 2005. The Value Proposition of Identity and Brand Management.Google Scholar ↗

[refR-14] Winkielman P., Schwarz N., Reber R., and Fazendeiro T. A., 2000. Affective and CognitiveConsequences of VisualFluency: WhenSeeingisEasy on theMind. In: Visual Persuasion (ed. R. Batra), Ann-Arbor Michigan.Google Scholar ↗

[refR-15] Zhang, Y., 2015. TheImpact of Brand Image on ConsumeBehavior: A LiteratureReview. Open Journal of Business and Management, 3, 58-62.Google Scholar ↗